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The Journal of Community Health Management


ADOPTION OF NEW MEDIA TECHNOLOGY FOR HEALTH PROFESSION BY MEDICAL DOCTORS WITH SPECIAL REFERENCE TO SOCIAL MEDIA


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Author Details: Jayaseelan R, Pichandy C, Boobalakrishnan N

Volume : 2

Issue : 3

Online ISSN : 2394-2738

Print ISSN : 2394-272X

Article First Page : 127

Article End Page : 139


Abstract

Objective: The main objective of the study is to identify which social media is being mostly used by the medical professionals as an informative platform and to enhance their profession in a better way.
Study design: Researcher embarked upon adopting an ‘Expost - Facto’ - Research Design, a non-experimental research design, extensively explored in social-science research, mostly relying on survey procedures.
Method: To answer the research questions and to understand those intricacies, the researchers developed an attitude scale so as to measure those factors which are taken for the study. The researchers used gender, age, experience and education as independent variables and usage of social media as a dependent variable and selected medical professionals as samples from the state of Tamil Nadu which is the southern part of India with various levels of experience. After removing all incomplete samples, the final tally of respondents included in the study is 312.
Results: The results of t-test reveals there is no difference between male and female respondents in terms of sharing information. The results of ANOVA reveals: There is a significant difference in sharing information on social media, discussing clinical issues, giving medical advice, monitoring the patients’ health and according to making friends there no significant difference with patients and Tukey HSD results revealed that there is no significant difference pair wise mean scores for all the networks regarding making patients’ as friends.
Conclusion: The overall results of the study reveals there is a significant usage in sharing information, discussing clinical issues, giving medical advice to patients and monitoring them in emergency or critical situation through social media.


Key words:
 E-Health, New Media, Information Communication Technology, Medical Professionals, Mobile Phones Applications, Internet