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Journal of Management Research and Analysis

Promotional Strategies of McDonalds and Market Effects

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Author Details: Jonathan Rodrigues, Nikhil S, Suraj Jacob

Volume : 3

Issue : 1

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 53

Article End Page : 55


This article discusses the various marketing strategies and promotional forces of McDonalds. McDonalds uses several different means to help them in achieving revenue and increasing a positive customer engagement toward their products. Three main sources of doing so are franchise revenues, the property returns that they receive from renting or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, the McDonalds holds a solid position with the assistance of its effective marketing strategies. Customer perception of the taste of their burgers may outweigh that of Burger King.