Contact No: +91-8826373757 | +91-8826859373 | 011-25052216
Email: rakesh.its@gmail.com | editor@innovativepublication.com


Print ISSN:-2394-2762

Online ISSN:-2394-2770

CODEN : JMRABX

Current Issue

Year 2019

Volume: 6 , Issue: 4

Article view: 752

Article download: 159

Journal of Management Research and Analysis


Customer satisfaction of private sector banks in Madurai city, Tamil Nadu


Full Text PDF Share on Facebook Share on Twitter


Author Details : R. Ganapathi

Volume : 3, Issue : 2, Year : 2016

Article Page : 67-73


Suggest article by email

Abstract

Banks are basically service rendering institutions. India has an extensive banking network in both urban and rural areas. The Indian banking sector through dominated by the public sector banks is also the home of numerous private and foreign banks. The city Madurai popularly known as ‘Temple City’ and ‘Business Centre’ of south India has the presence of wider network of banks. Apart from the functioning of a large number of branches of the various nationalized banks the private sector banks are also equally contributing towards satisfying the banking needs of the people in Madurai City. Hence, the present study is done to find out the level of satisfaction derived by the customers on the service rendered by the various private sector banks in Madurai City and the factors that influence the same. The study is based on primary data. Data are collected through a well-structured questionnaire. The respondents were drawn by means of convenient sampling method. To find out the satisfaction level Chi-square test was employed. Finally the study has a number of suggestions to the banks in order to raise the satisfaction level of the customers

How to cite : Ganapathi R, Customer satisfaction of private sector banks in Madurai city, Tamil Nadu. J Manag Res Anal 2016;3(2):67-73

Copyright © 2016 by author(s) and J Manag Res Anal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (creativecommons.org)