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Journal of Management Research and Analysis

Perceived Quality of Medical Practitioners towards generic medicine: an Exploratory Investigation

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Author Details: Hiren J. Patel, Rajdev Paras

Volume : 3

Issue : 3

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 101

Article End Page : 109


Purpose: The Current study aimed to exploratory investigation about knowledge, attitude and priority of medical practitioner towards generic medicines in Vadodara.
Methodology: The author analyzed data collected from 73 respondents and used exploratory factor analysis to extract the factors. Exploratory research design is used with convenience sampling for data collection.
Findings: Various variables related to knowledge, attitude, priority and patient’s financial condition were selected for exploratory factor analysis. The results indicate that total 4 factors have been extracted from the listed variables i.e. attitude, patient’s economical condition, perceived knowledge, legal aspect.
Research Limitation and implication: The study is limited because it did not include survey and respondents from other cities of the state. The results are applicable to this segment only, the results depicts that perceived quality of medical practitioners towards generic medicine is negative.
Originality/value: There is limited research to examine medical practitioners perception, knowledge, attitude and perception towards generic medicine, perceived quality of medical practitioners towards generic medicines has not been examined.

Medical Practitioner, Knowledge, Attitude, Perceived Quality, Patient’s Economical Condition, Generic medicines, Vadodara