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Journal of Management Research and Analysis

A study on potentiality and feasibility of tourism in Theni district

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Author Details: R. Ganapathi

Volume : 4

Issue : 1

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 4

Article End Page : 12


Tourism is primarily a summation of movements of people to and their activities at places outside their normal ‘beat-area’. Tourism has been defined by Swiss professors Hunziher and Kraph as the totality the relationship and phenomenon arising from the travel and stay of strangers, provided the stay is not connected with a remunerated activity. The prime motive of tourists is ‘pleasure and leisure’ but normally this is supplemented by Business, Educational, Religious, Culture and / or Social Motives. As such there are Business Tourism, Educational Tourism, Religious Tourism (Pilgrimage), Cultural Tourism, Social Tourism and the like within the framework of tourism in general. To a developing country, tourism is an economic bonanza. Apart from the economic significance, the social significance of tourism is equally important. It is a potential force for bringing about world peace and international understanding. One can infer that in India the service marketing particularly tourism sector is in the growing stage. The objectives of the study is to generate excessive public attention towards tourism in the Theni District, to know the interest of Tourist’s visits to the Theni District, to analyze the transport and accommodation facilities of the study area, to know and to comprehend the amount of expenditure and the required financial needs of tourism in the Theni District and to offer findings and suggestions for the development of tourism in the Theni District. A pilot study was conducted by the researcher for ascertaining the feasibility and importance of undertaking the present study in the Theni District. The questionnaire is well structured, simple and understandable so as to cover the objectives of the study. The total sample size for the study is 150.