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Journal of Management Research and Analysis

A framework for identification of opportunities for agribusiness and agripreneurship in India

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Author Details: Kriti Bardhan Gupta, Lok Bardhan Gupta

Volume : 4

Issue : 1

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 30

Article End Page : 34


Agriculture and agribusiness are the engine of growth in India. The present study initially discusses the suitability of Policy Analysis Matrix (PAM) approach to identify the comparative and competitive advantage of an agribusiness for investigating its long term sustainability from both financial as well as economic perspective for promoting agripreneurship in the country. To test the suitability of the approach in real life, actual data was collected from three highly diversified sugar mills located in Maharashtra and Uttar Pradesh. The data was used to explore the financial and economic viability of not only the main activities of the firms i.e., sugar producing, but also the downstream business activities of these firms like distillery, paper manufacturing and chemical production. The study confirms the importance of the suggested approach in identifying the opportunities lying in the main and secondary downstream processing activities of the firm. The test of sustainability of the main and downstream processing activities at the firm level from financial and economic perspectives would help in suggesting the agripreneurs whether they should undertake the selected business activities or not. The study finally suggests performing sensitivity analysis to judge the robustness of the result within a reasonable range of important parameters, which may have large impacts on the result.

: Agribusiness, Agripreneurship, DRCR, Policy Analysis Matrix, Sensitivity Analysis