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Journal of Management Research and Analysis

Buzz: Starts fades and revives

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Author Details: Rupayan Biswas, Pooja Sehgal Tabeck

Volume : 4

Issue : 4

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 178

Article End Page : 182


Buzz-marketing is a form of viral marketing technique where mainly word of mouth is used to spread the word about a particular campaign or product by increasing conversation about it within family and other known people through social media. It has become the biggest asset in today's marketing world. The case study is about how a product, a video or an idea go viral and stays for a certain period of time then it fades, and then after a point of time it revives. The case study will look into the reasons why a thing goes viral. There are several reasons to why a product goes viral it can be word of mouth, promotions, advertisement, the case will show which of these affects more. Some of the products or ideas become a brand and stays there for a longer time but some products start with a spark and fade away easily. The case study will also show how global brands are using it to grow and how it is better than traditional marketing.

Keywords: Buzz marketing, Viral, Word of mouth, Social media, People.