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Journal of Management Research and Analysis


Noble candies -a start-up project


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Author Details: V. Kannan, S. Karthikeyan, M. Kishore Kumar

Volume : 5

Issue : 2

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 231

Article End Page : 235


Abstract

There are many line of products available in the sweet industry which serves the need for a sweet snack for the consumers. But there is a lack of healthy and quality sweet snack in the market. This become a problem for sweet lovers who gets exploited to the different sweet products in the industry. The peanut candy sales in the market is a business which is going on for many years in the sweets segment of market, but not as an organized form of business. This business has a greater scope if it can be carried on in a formal manner. The manufacturing and trading of Peanut candy is heavily depend upon the agricultural produce of ground nuts and jaggery. The peanut candy sales in the market is a business which is going on for many years in the sweets segment of market, but not as an organized form of business. This business has a greater scope if it can be carried on in a formal manner. The traditional native Peanut candy can be produced as it is with modified and differentiated varieties and shapes of peanut candies which would become the unique value proposition for the product in the market in comparison with other players. The unique nutritional value serves as a UVP for our product thus creating demand and scope for our product.

Keywords: Sweet Snack, Traditional native peanut candy, Unique Nutritional Value, Demand and scope.

Doi :-https://doi.org/10.18231/2394-2770.2018.0036