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Journal of Management Research and Analysis


A study of positive and negative role of online advertisements in the growth of modern business


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Author Details: Niyas Ahamed M*,Chilar Mohamed P

Volume : 5

Issue : 4

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 397

Article End Page : 400


Abstract

The optimistic role played by online advertisements in the marketplace progression has been fundamentally ignored by academic economists. It is only just, since the modern economic revolution, that economists have realize the benefits of online advertising and have joined the research agenda developed by researchers in marketing and other business fields. The present survey details the literature that examines the role played by online advertising in lowering the ‘full price’ to consumers which allows consumers to make the most of utility and allows the producers/retailers to maximize profits. An online advertisement carries a number of farm duties, advertising report to the community so with the intention of they can be mindful of products and build informed option amongst diverse products or brands. Advertising too settlement businesses in supporting them to put up for sale their products. The studies determine the usefulness of on an online advertisement and also examine the socio-economic development at Tamilnadu, India.

Keywords: Advertisements, URL, Display Ads, Web traffic and Post roll.

Doi :-https://doi.org/10.18231/2394-2770.2018.0064