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Journal of Management Research and Analysis

Cracking the India code: Can Swami Vivekananda come to Ikea’s rescue

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Author Details: Chandni Mehta*

Volume : 5

Issue : 4

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 427

Article End Page : 430


Acknowledging and adopting cultural diversity is one the of the most important traits of robust organizations who have permeated globally. This stands true for organizations like Google which advocates open access and rights for netizens globally and yet manages to thrive in a controlled economy like China. Still, cultural competence and understanding the environment we work in forms the very crux of survival of multinational organizations. Ikea which has recently started India operations faces this dilemma and cultural competence can become a deciding factor in its successful existence. It is here that Swami Vivekananda can come to its rescue and provide some valuable lessons to Ikea.

Keywords: Cultural diversity, Ikea, Diversity, Integration, Retail, India.

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