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Journal of Management Research and Analysis

Prospects of floriculture business in north eastern region of India

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Article Type : Research Article

Author Details: Amarendra Kalita*

Volume : 6

Issue : 2

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 88

Article End Page : 92


The use of flower and flower products is increasing everywhere in the world. Thus, the floriculture business is growing and it has become profitable. In India, the business of flower products has not developed as in other countries. There are many factors which have restricted the growth of floriculture business. The liberalization and globalization wave have opened the scope of the business. As a result floriculture has emerged as a good source of income in some states of the country. The North eastern region has entered this sector lately. Assam, the leading state of the north eastern region has required factors for growth of floriculture. Therefore, an attempt was made in this present paper to measure the scope and prospects of floriculture business in the north eastern region of India. For this purpose, in the year 2016, a survey was conducted in some select villages under Hajo circle of Kamrup district. The survey shows that business of floriculture can be the sources of livelihood to many villagers in the region. The survey findings have been highlighted in the paper.

Keywords: Business, Demand, Floriculture, Livelihood, Prospects.

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