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Journal of Management Research and Analysis


True brands appear less moved than counterfeits: A study on influence of demographics on acceptance of counterfeits among graduate youths in South India


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Author Details : Rajesh C

Volume : 4, Issue : 3, Year : 2017

Article Page : 101-106


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Abstract

Counterfeit goods appear in different forms as deceptive and non-deceptive counterfeiting. Buyer's attitude and valuation and external components constitute the buyer's intention to buy. Studies have shown that consumer awareness and knowledge have a significant impact on the various factors that influence consumer behaviour towards purchase of counterfeits. Consciousness and awareness are the elements that appear as the automatic process of humans. There is no difference in counterfeit purchasing in relation to factors such as qualification, gender and age.

Keywords:
Counterfeits, Gender, Age, Purchase Intention

How to cite : Rajesh C, True brands appear less moved than counterfeits: A study on influence of demographics on acceptance of counterfeits among graduate youths in South India. J Manag Res Anal 2017;4(3):101-106

Copyright © 2017 by author(s) and J Manag Res Anal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (creativecommons.org)