COVID-19 Update - This is to inform you that the Government of India has announced a complete lockdown in India 22nd March 2020 to 3rd May 2020. As a result, our offices will now be closed till 3rd May 2020 and all our employees will be working from home. Office telephones will not be answered, and therefore you are requested to direct all your queries related to manuscript submission, review process, publication etc. at below mentioned details.,, Mob. 8826373757, 8826859373, 9910947804

Article Access statistics

Viewed: 605

Emailed: 0

PDF Downloaded: 174

Journal of Management Research and Analysis

Marketing and innovations in different eras

Full Text PDF Share on Facebook Share on Twitter

Author Details : Rahul Gupta, Ayushi Paliwal

Volume : 4, Issue : 4, Year : 2017

Article Page : 172-177

Suggest article by email


The paper researches the various marketing strategies in different generations. There have been many innovations in the recent past so this paper tries to categorize the different strategies involved in eras. Different innovations are suited for various segments. The varied generations have requirements which need to be catered accordingly. Marketers cater to their needs by using various strategies as described in the paper. The paper describes the features of different generations and their understanding of the products. It also explains the buying habits of each individual of each segment which can benefit the marketers to sell the product. Finally the paper takes an example of TV and Telephones with the history of their origin to different marketing innovations which have been in the recent past to lure the customer needs and wants

How to cite : Gupta R, Paliwal A, Marketing and innovations in different eras. J Manag Res Anal 2017;4(4):172-177

Copyright © 2017 by author(s) and J Manag Res Anal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (