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Journal of Management Research and Analysis

Festival services: A study of visitors’ experiences at surajkund craft fair

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Author Details : Sandeep Malik, Manisha

Volume : 5, Issue : 2, Year : 2018

Article Page : 207-212

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More and more festivals are organized every year around the world, in big cities and villages alike, due to the numerous benefits they are perceived to bring at local and national levels. Past research show that fairs can bring positive benefits such as economic, social and community togetherness to their host community. In addition, fairs have the ability to create memorable experience for visitors, dampen negative images regarding host community, and create activities to motivate travelers. According to Getz (1991, 1997) festivals and public celebrations are seen as unique tourist attractions and destination image makers. Events and festivals also play a significant role in the lives of communities; enhance the local image of their host community (Getz, 1993). The experiences are base on the necessary services provided to the visitors. Therefore, the paper aims to examine visitor’s experiences about various services of a famous fair i.e. Surajkund Craft Fair, Faridabad (Haryana). A structured Likert-type questionnaire was used to collect the opinions of respondents. The data was analysed using various appropriate statistical tool and the findings are presented in last part of the paper alongwith suggestions. This research clearly indicates that the Safety and Security services is major attribute of Services. Which highest 73.6 per cent visitors respond very good and lowest 1.3 per cent visitors respond very poor.

Keywords:Services, Craft Fair, Tourism, Visitors Experiences, Profile of Tourists.

Doi : 10.18231/2394-2770.2018.0032

How to cite : Malik S, Manisha, Festival services: A study of visitors’ experiences at surajkund craft fair. J Manag Res Anal 2018;5(2):207-212

Copyright © 2018 by author(s) and J Manag Res Anal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC-BY-NC 4.0) (