Journal of Management Research and Analysis

True brands appear less moved than counterfeits: A study on influence of demographics on acceptance of counterfeits among graduate youths in South India

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Author Details: Rajesh C

Volume : 4

Issue : 3

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 101

Article End Page : 106


Counterfeit goods appear in different forms as deceptive and non-deceptive counterfeiting. Buyer's attitude and valuation and external components constitute the buyer's intention to buy. Studies have shown that consumer awareness and knowledge have a significant impact on the various factors that influence consumer behaviour towards purchase of counterfeits. Consciousness and awareness are the elements that appear as the automatic process of humans. There is no difference in counterfeit purchasing in relation to factors such as qualification, gender and age.

Counterfeits, Gender, Age, Purchase Intention

Doi No:-10.18231